The goal of Quantum is not to cut all ties with Volkswagen. It plans to turn Lamborghini into a “pioneer in innovation through the continuous implementation of new clean transmission technologies” throughout the entire range.
Volkswagen is keen to ditch some brands from its portfolio, but has yet to put up a “sold” sign in front of Lamborghini’s lawn. The company reportedly turned down offers from a large group of investors for the brand. According to anonymous sources who spoke to WardsAuto, Quantum Group SA is a newly established holding company based in Zurich, Switzerland, and made a non-binding offer in May 2021.
The post added that the group intends to spend 7.5 billion. euros (approximately $ 9.2 billion at current conversion rate) to acquire Audi’s entire Lamborghini division. The sale will include the brand, intellectual property rights, the historic Sant’Agata Bolognese factory and the racing department.
Senior executives of Volkswagen, including the company’s chief executive Herbert Diess and Audi chief executive Marcus Dussman, carefully reviewed all the details of the proposed acquisition. Although the offer seemed to be well packaged, Volkswagen responded that it had no garage sales. “Lamborghini is not for sale. This is not the subject of any discussion within the group,” a company spokesperson told Automotive News magazine. These comments are consistent with the December 2020 comments.
The goal of Quantum is not to cut all ties with Volkswagen. It plans to turn Lamborghini into a “pioneer in innovation through the continuous implementation of new clean transmission technologies” throughout the entire range. This strategy is already in progress; Lamborghini announced that it will be electrified in the 2020s and will launch its first volume Produce electric cars. Investors also hope to sign a five-year supply agreement with Audi and establish what they call an advanced automotive innovation center somewhere in Lower Saxony, Wolfsburg, Germany.
At the end of 2020, when rumors that Lamborghini was about to turn over were rampant, Volkswagen emphasized that it has no plans to sell the Italian supercar manufacturer, nor does it have plans to find a new home for Lamborghini’s Ducati. However, unconfirmed reports claim that part of the company may go public to increase revenue. Bugatti is another part of the Volkswagen Empire, and Diess and his team are said to want a deal to finance the group’s switch to electric motors.
In September 2020, it was reported that executives had approved the exchange of the legendary French automaker and its assets for a large number of shares in the Croatian Rimac, which would be transferred directly to Porsche. Fast-forward to May 2021, and the Bugatti spin-off discussions have basically disappeared.